The Business of Moans – Kinkier Side of Indian eCommerce

Okay, so you want to talk about BDSM accessories, toys, and dresses that can make you feel pleasurable or erotic sensational accessories that can excite your life without a partner, that too in Indian society, Ohh just shut up. BDSM in India…….Like literally?

Talking about (B)bondage, (D)domination, (S)submission, (M)masochism, adult toys, and all other accessories which are one of the most essential parts of the daily lifestyle in western culture are completely forbidden in Indian society, at least in its tier II and tier III cities.

Business of Moans - Sexual Wellness & BDSM accessories market in India - BDSM in India

Yes, we all know that it’s not only about toys, but the whole sexual wellness industry has also always faced a plethora of backlash since its inception, and even educated people prefer to ignore the public discussion on similar topics.

But not any more

Your dreams which you fantasied about alone and also in a darker room are becoming reality and the nation which once banned all the pornographic websites is now making a path for the adult industry. With almost 30+ leading online sexual wellness stores India is certainly creating a buzz in the worldwide market and these kinds of initiatives have certainly changed the dynamics to its ease.

Business of Moans - Sexual Wellness & BDSM accessories market in India - BDSM in India
Source – Netflix

Also, mainstream Bollywood movies are making sure to break the boundaries defined by narrow mindsets (Nah, we won’t forget to mention the censor board as well).

[bws_related_posts]

Movies like Vicky Donor, Lust Stories, Veere Di Wedding, and Lipstick Under My Burkha surely managed to mint a whole lot of cash which indicates the openness of society and the scope of sexual wellness & BDSM in India for such kinds of the spectrum.

So, Let’s Talk About the Business of Moans in Details

Sticks and stones may break my bones, but chains and whips excite me

Sounds Familiar – हाँ जी वही रिहाना का गाना (From Album S&M) – कभी आप भी सुनियेगा – कतई भेरेंट है

So, here are some facts from India itself which might surprise people who are superficial and believe that pleasurable moans only deserve to be heard in darker rooms.

दिल थाम के बैठिएगा -The Adult Industry Market Size in India

According to a recent report published by The Print, India’s sexual health and wellness industries were estimated to develop to INR 8,700 crore by the end of 2020. In 2018, its market size remained at $227.8 million as compared to the $22 billion worldwide.

One would for the most part expect the enormous metropolitan urban areas of India to be the ones with the lion’s share portion of enthusiasm for sex toys, BDSM accessories, and wellness.

Business of Moans - Sexual Wellness & BDSM accessories market in India - BDSM in India
The business of Moans – Sexual Wellness & BDSM accessories market in India

Yet, here’s a shocking and surprising fact for Mr. Sanskari Verma Ji — the separation of the matter of one such endeavor, ThatsPersonal (one of the leading adult toys, sexual wellness, and BDSM accessories vendor in India), stands at 48% for tier-I cities, 40% for tier-II cities and 12% for tier-III cities.

Top 6 Sexual Wellness And Erotic eCommerce Platforms in India

  1. ThatsPersonal  🧛🏻‍♂️
  2. IMBesharam  🍑
  3. LoveTreats  ❣️
  4. KinkPin  🍒
  5. Kaamastra  🍌
  6. Amazon – ये भी भला कोई बताने वाली बात हुई  😎

DM Your Views – @marketing.rise

अरे ठहरो ज़रा – The COVID-19 Effect on the Sexual Wellness Market

इंडिया टाइम्स की एक झनझनाती हुई रिपोर्ट के अनुसार

The difficulty of the lockdown has transformed into a bit of leeway for the sexual wellness, adult toys, and BDSM market in India.

BDSM in India - BDSM Market in India

In spite of a few obstacles, the sexual wellness spectrum of the country has seen a 65% growth in orders in the midst of the post lockdown stage, clearly indicating that the widely-advocated “Stay Home, Stay Safe” message is being polished by the millions by also staying kinkier.

Okay now let me tell you the cumulative % of female buyers – Yes, I know what your eyes are looking for.

According to the India uncovered report by one of the most prominent players of the same spectrum, 36% of the orders were made by the female community, and their favorite time of shopping was mid-noon to 3 PM.

Lucknow emerged as the top tier II city in the shopping of adult lifestyle products and contributed a significant chunk in the overall sales, followed by Jaipur and Chandigarh in third place.

Seductive Marketing Tactics Which Made it Happen

  • Mesmerizing Content Marketing
  • Sponsered Integrations – Movies and Web Series
  • Global Exposure
  • Social Media Marketing
  • Cross Culture Exchange
  • Search Engine Optimization
  • Influencer Marketing

चलिए करते है एक खुलासा – Sex-Tech

Tinder, robot girlfriends, VR partners, dedicated fantasy apps, and yes ;), the acceptance of BDSM in India, trust me these are just a small portion of the extremely amazing and technical domain of the spectrum.

BDSM in India - BDSM Market in India

So we can define Sex-Tech as technology-driven ventures, created to enhance, innovate, and disrupt in every area of human sexuality and mutual experience.

Sensational Factors Behind The Growth of Sexual Wellness Market in India

सत्य घटनाओ पर आधारित

  1. Convenience and privacy offered by online stores
  2. Rise of the erotic eCommerce spectrum
  3. The ever-growing awareness and acceptance
  4. Changing societal attitude
  5. Active participation of female community
  6. Discreet delivery
  7. Mainstream media acceptance and representation
  8. Presence of trusted and credible vendors
  9. The citizens of small cities in India are getting adventurous in the bedroom 😉
  10. विदेशी वेब सीरीज – सब इन्ही का करा धरा है

 

Send your views @marketing.rise

Ankit Kumar Sharmahttps://www.marketingrise.online/
Experienced Account Strategist with a demonstrated history of working in the Information Technology and services industry. Skilled in E-commerce, Communication, Strategy, Digital Marketing, Growth Hacking, and E-commerce SEO. Digital Advertising, Marketing & Sales are my passion & I love what I do, I breathe it. I want to explore more, learn more, try different tools, hacks with various campaigns.

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